IVMA Story – Human Side of Animal Health

In a recent article published in JAVMA, Nett et al. (2016) research found that membership in a veterinary medical association is positively correlated with less mental illness and suicidal ideation.  The authors also found that 9.1% veterinarians were experiencing severe psychological distress at the time of the survey and that 16.7% had contemplated suicide since graduation.  These distressing numbers are higher than that of the general US adult population. The number of veterinarians currently in psychological distress nearly doubles when controlling for membership in organized veterinary medicine (9.3% for members of...

By Terra Shastri, Manager of Business Development – Ontario Veterinary Medical Association Online reviews come in many different shapes.  Some clients share glowing feedback about you, your staff and their experiences, they feel the need to do something nice in return for your great service; this is referred to as ‘the rule of reciprocity’ in social psychology.  Unfortunately, the opposite is also true. Negative online reviews have become the modern way for clients to yell from the rooftops when they are unhappy with you, your staff and/or their experience at your...

It is an unfortunate reality that many clients don’t book an appointment until their pet is truly ill. In this day and age people are busy and they simply forget to schedule that annual exam or wellness visit. Sure, you may send a postcard every year, but who is to say those don’t end up with all the other junk mail…you know, in that drawer, pile, or dare I say trash (come on you know you do it too). Perhaps the veterinary profession should steal a play from the handbook dentists’...

A client-focused practice is a practice in which each member of the staff team is doing everything they can to add to the client experience.   Becoming a client-focused practice will significantly improve client retention and referrals.   To successfully make the transition to this type practice, staff members must adopt new habits and behaviors. This will occur only if the practice’s goals and client experience protocols are consistently reinforced with the team. This can be accomplished through three simple mechanisms: Team Meetings: Regular team meetings (e.g. every one to two months) are...

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